spotlight/August 27, 2023
A virtual experience of Artisan Playground by Cookhouse is an interactive way to turn potential leads into paying customers. Here's how.
A virtual experience of Artisan's Playground by Cookhouse is an interactive way to turn potential leads into paying customers. Here's how.
Artisan’s Playground is a gourmet dining hall and event space made to bring local and international chefs together. Located in Kuala Lumpur, the 33,000 sqft dining space is home to micro restaurants, coffee roastery, bakery, Japanese bar and more.
In essence, it is a culinary playground where chefs can experiment and reinvent their menus with high-end equipment such as wood-fired ovens and grills. For foodies, the casual dining area gives everyone a chance to whet their appetites with a variety of delicacies, or book an event space for their next gastronomic adventure.
A space like Artisan's Playground could use a digital twin to support their online-to-offline marketing.
Just as this unique dining space is a playground for skilled chefs and culinary craftsmen, we looked at the 360° virtual tour as a way to play with a user-friendly interface, branded content, and versatile storytelling features.
To support the high-definition DSLR photography, we included subtitles that introduce the different spaces and amenities. Everything is put through meticulous post production to ensure high colour accuracy and image sharpness. They are also listed in the navigation menu on the left, which are also designed with Cookhouse's vibrant brand colours.
The virtual tour can be viewed on different devices including laptops, mobile, tablets and VR devices. This is easily switched using the VR mode that can be found on the bottom right hand corner. Social media icons lead viewers to the client's Facebook and Instagram pages to maximise engagement.
The final ingredient - the cherry on top - to sweeten this virtual experience is none other than the lead generation elements. Conveniently located on the top right hand corner, the call-to-action buttons lead to the Artisan's Playground website and Google Map.
With its unique cloud kitchen, dining venue, and event space concept, the virtual tour is a great way to attract potential chefs to be part of Artisan's Playground, or for event organisers and investors to collaborate with it. It offers a seamless transition from a virtual exploration to real-world engagement.
This virtual experience is developed by Actsugi, a virtual tour technology and digital content creator based in Kuala Lumpur, Malaysia. We specialise in creating customised virtual tours for properties and spaces with high-quality photography, responsive layouts, automatic analysis, interactive hotspots and other storytelling features.
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