spotlight/April 13, 2024

Spotlight: 360° Virtual Tour of Sunway Hotel Big Box

Here's how the 360° virtual tour of Sunway Hotel Big Box packed all the elements into one box of immersive delights, bringing out the fully integrated development while making sure the hotel is placed centrestage.


Here's how the 360° virtual tour of Sunway Hotel Big Box packed all the elements into one box of immersive delights.

As we arrived at Sunway Hotel Big Box, the bigger picture of the neighbourhood came to view. The four-star hotel stood amidst the emerging landmarks of Sunway City Iskandar Puteri, right next to a vibrant shopping retail park and a thrilling X Park. To bring out their 360° virtual tour, we aimed to find the right angles that can bring out the fully integrated development while making sure Sunway Hotel Big Box is placed centrestage. 

Explore the 360° virtual tour of Sunway Hotel Big Box.

All in One, from Pixels to Panoramas

Our opening scene for the 360° virtual tour of Sunway Hotel Big Box shines the spotlight on the property itself, cast in the golden morning light. The angle ensured that the hotel is the main focus of the panorama, while drawing the eye to the connecting bridge and adjoining shopping mall. There were some empty pre-construction land in the vicinity, meaning that the angle needed to be adjusted to block out views that are not aligned with the aesthetic.  

As with all our virtual tours, it comes with an intuitive interface, along with branding elements, social media icons, brand description, navigation menu, and a call-to-action button. The bottom right of the layout consists of three icons requested by the client, which provide a quick and seamless navigation to the hotel's most popular room types.


To capture the luxurious hotel spaces in its most captivating form, we used high-grade camera equipment that results in crisp 11K imagery. The angles are carefully picked such that the main centrepiece tells the full story of the space. Every panorama also underwent post production to ensure colour accuracy and seamlessness, while bringing out subtle details - whether it is the elaborate carpets or the contemporary decor - in high definition. 

Explore the 360° virtual tour of Sunway Hotel Big Box.

Interactivity is a pivotal feature in any virtual tour, something we achieved by employing different types of hotspots. Directional hotspots facilitate navigation and allow continuity between the different spaces covered in Sunway Hotel Big Box. Media hotspots reveal close-up shots of the sofa bed, as well as the coffee and tea making facilities, highlighting the distinctive features of each room to prospective clients


To make up for low lighting conditions in selected areas, we leveraged on our 'tried, tested, and optimised' camera techniques to uphold clarity, colour contrast and visibility.

Related: Spotlight: 360° Virtual Tour of The Banjaran Hotsprings Retreat


The virtual tour took 2 days for shooting, and another 5 working days for the first draft to be completed. The beauty of using non-scanning technology is that we are also able to teleport between spaces to present the best views, and provide flexibility with different phases. For Sunway Hotel Big Box, areas like the Lobby were replaced at different times to accommodate the newly renovated set-up.

Out of the Box, Into the World

When executed strategically, 360° virtual tours is an effective way to get viewers to stay on websites for up to 5 times longer, which in turn improves the site SEO. That is why we would recommend clients to fully leverage on the virtual tour as their marketing tool, the easiest way being to integrate it within their website.  

Related: 360° Virtual Tour for Hotels in Malaysia 


Using the embed code we provided, Sunway Hotel Big Box did just that, ensuring that when customers land on their page, they can easily explore the space virtually. 

For guests looking for a leisurely getaway down south, this helps them to visualise the hotel rooms and facilties, as well as the proximity to the neighbouring mall and the expansive carpark space. For event organisers and corporate clients, this gives them better insights into the venue capacity and MICE amenities.

At the end of the day, 360° virtual tours are designed to facilitate and accelerate brand messages or goals. We are glad to see Sunway Hotel Big Box recognising its potential, and using it to optimise their marketing and communication.

Explore the 360° virtual tour of Sunway Hotel Big Box.


Crafted by Actsugi

This virtual experience is developed by Actsugi, a virtual tour technology and digital content creator based in Kuala Lumpur, Malaysia. At Actsugi, we create immersive virtual tours across Malaysia tailored for the real estate and property sector. High-quality 360° photography and 3D digital renders can become powerful lead generation tools for properties in their preconstruction stage. From design to concept and VR development, we ensure that each virtual tour meets our client's campaign objectives and enhances its sales potential.

Get in touch with us to own your immersive virtual tour.

Visit Actsugi for 360° virtual tour technology
and digital transformation services.

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